About us
Get to know us
DrinksWorld.com is on a mission to become the world’s best and most trusted platform devoted to booze. A one-stop shop for up-to-the-minute news and views on cocktails, recipes, spirits, wine, beer, new brands, destinations, events and more.
As for our credentials? We’re an independent publishing website, devised and created by a cocktail-obsessed collective with over 20 years experience.
And here’s what sets us apart from the rest:
Training
We’re not just another cocktail site. We’re the ultimate knowledge bank and we keep building on our expertise.
Community
We’re a hub for both online and real-world communities of cocktail enthusiasts and mixology professionals.
Discovery
We explore cocktails, news, bars, and events in depth, sparking curiosity and wanderlust in both our writers and readers.
Experience
We come with practical skills and and a extensive background in mixology.
But most of all, we are here because of our love for drinks, in all their shapes and sizes. And hopefully, so are you.
Meet the team
Lasse Huss Madsen
As one of the founding partners, Lasse Huss Madsen brings his varied experience and value-driven entrepreneurial mindset to DrinksWorld. With a background in international business strategy and execution, he has been founding, managing and advising business operations since 2006. At DrinksWorld, he is responsible for providing direction, guidance and leadership.
Karina Reyes
Meet Karina Reyes, DrinksWorld’s Paris-based Texan serving as Product Manager. She has spent her career building her expertise in content and product development. With a Bachelor of Arts in both Studio Art and English Writing & Rhetoric from St. Edward’s University in Austin, Texas, she’s transformed her creative background into viewing each process or product she’s involved in with a multi-layered lens. With roles ranging from an operations manager, a newspaper editor, a literature teacher and a product manager, she’s honed a passion and expertise in delivering quality products and creating streamlined processes in diverse environments.
Vicente Vidal
General manager, Vicente Vidal, whose career in the beverage and cocktail industry spans over a decade. Vicente serves as the General Manager at the European Bartender School, where he has honed his extensive knowledge and expertise. His journey includes an essential milestone —a Harvard Business School alumnus, reflecting his commitment to excellence and continuous learning at the highest level.
Malin Furuhäll
Meet Malin Furuhäll, IT project leader at DrinksWorld. Based in Sweden she brings a dynamic blend of project management expertise and a passion for the beverage industry after spending 10 years at European Bartender School. Armed with a project management degree focused on IT, Malin also has five years of experience as an IT systems project manager. Committed to perpetual learning, her goal is to embrace continuous growth and innovation.
Teo Georgiev
Meet Teo Georgiev, Webmaster and tech enthusiast based in Tenerife, who initially embarked on an academic journey in naval engines at the University of Tenerife. After returning to Spain from an eight-year stint in Germany, he decided to change career paths, diving into the world of programming and web development in 2021. This marked the beginning of an exciting venture into the IT sector, where he has since worked within machine learning environments. In his current role as a webmaster, he has found ample opportunities to develop and grow in the IT world. Known for being detail-oriented, Teo harbors a deep love for learning new things, constantly expanding his expertise and skills in the dynamic field of technology.
Valentina Nieves Bello
Meet Valentina Nieves, the creative side behind Drinks World’s social media presence. Born and raised in Uruguay, she moved to Spain in 2018, where she found her second home. With a Bachelor’s Degree in Communications, she has focused her career on the art of bringing ideas to life. With a great passion for creativity and processes, she has found in Social Media Management a position where she can develop herself by helping companies achieve their objectives.
Gavin Wrigley
Gavin Wrigley is DrinksWorld’s primary bartending expert and the Head of Education at the European Bartender School (the world’s largest bartender school). He is also the owner of Speak in Code (voted one of the UKs top ten bars) and founder/head of operations for the annual Bon Vivant Festival. Gavin is an accomplished industry expert with a background in a wide range of hospitality disciplines, craft cocktails and education. With a rich career spanning over 25 years multiple countries across four continents, his impact is felt globally throughout bartending and hospitality as a mentor, bar owner, bartender, host, judge, author and consultant.
Andrea Ottaiano
Andrea Ottaiano, an experienced and skilled bartender, was born in a small city in the south of Italy. Throughout his life, he developed a true passion for anything related to bartending. He started his career in his twenties, working at different bars and restaurants. Later on, he discovered the passion for teaching and became a bartender educator, working with cocktail bars and bartending schools. With his strong background, Andrea has helped aspiring bartenders develop their skills and succeed in the industry and is now one of the primary consultants in bartending expertise for DrinksWorld.
Pauline Martin Rodriguez
Meet Pauline, Barcelona-based mixologist and bartending consultant for Drinks World. With over seven years of experience in the cocktail scene in Belgium and Spain, Pauline has perfected her craft as a bartender, head bartender, and bar manager. Drawing from her rich background, she now shares her expertise as a bartending instructor and bar consultant. Committed to providing readers with the best versions of each recipe and professional tips for crafting their own drinks, she’s in charge of testing our recipes and showing you how to craft the perfect cocktail.
Meet the collaborators
New Spirit Studio
Web development
New Spirit Studio
New Spirit Studio, founded by Roger Bach and Marc Celeiro in Barcelona, works on the development and design of digital and multimedia communication solutions. They love big challenges, especially those involving the creation of immersive and memorable experiences. Their team of experts in graphic design, web development, and audiovisual production is dedicated to transforming complex ideas into tangible realities, with an innovative approach and a passion for cutting-edge technology.
Overproof Media
Overproof Media is a creative agency focused on the Food & Beverage industry with a vision to be the go-to content creator agency for brands who value the importance of a professionally executed creative service that captures the best of their business.
Overproof Media
Creative agency
Writers & Collaborators
Editorial Guidelines
At DrinksWorld, our commitment to quality is unwavering. Our dedicated editorial team meticulously curates every story and recipe we publish, ensuring the highest standards of accuracy and relevance. We believe in authentic, unbiased content.
Occasionally, you may receive emails showcasing products of offers from our sponsors. We value transparency, so any paid content will always be clearly labelled as “Partner Tip” or “Sponsored.” These partnerships help sustain our platform, allowing us to continue delivering top-notch editorial stories.
Rest assured, we prioritize your privacy.
- We never accept payment or incentives for our articles.
- No one can buy their way into our editorial features.
- We will never sell, loan, or share your information for any price.
- Your trust and security are paramount to us.
Advertise with us
DrinksWorld presents a unique opportunity for advertisers to connect with a diverse and engaged audience. We offer a winning combination of scale, credibility and intent that ensures your message reaches the right people in the world of bartending, drinks and beverages.
If you’re interested in advertising with us and would like to explore the exciting opportunities we offer, please don’t hesitate to get in touch.
Have a closer look at our comprehensive media kit to discover how we can help you achieve your advertising goals, or email us at:
We look forward to partnering with you and helping your brand make a meaningful impact in the vibrant and ever-evolving beverage industry.
Cheers to a successful collaboration!
Work with us
Become a valuable member of our dynamic team at DrinksWorld. We’re on a mission to inspire and educate our readers, and we’re looking for talented individuals to join us on this exciting journey.
Join our crew of top-notch editors, creative designers, skilled programmers and more as we work together to make a meaningful impact in the world of bartending, drinks and beverages.
If you’re passionate about the industry, dedicated to quality, and eager to contribute your expertise, we want to hear from you. Explore our current job openings and be a part of our mission to bring valuable content and experiences to our diverse and enthusiastic audience.
Write for us
Are you a passionate writer with a deep love for cocktails, spirits,= and the world of beverages? If you have a unique perspective, expertise, or simply a knack for storytelling, we invite you to contribute to DrinksWorld.
At DrinksWorld, we’re always on the lookout for talented writers to join our community. Whether you’re an industry expert, a mixology enthusiast, or someone with a fascinating beverage-related story to tell, we want to hear from you.
Share your insights, recipes, reviews, or experiences with our diverse and engaged audience. Your words can inspire and educate others in the world of bartending and drinks.
Join us in our mission to become the ultimate destination for all things beverages. Write for us, and let’s craft exceptional content together, raising the bar in the world of mixology and beyond.
Contact us
Feel free to reach out using the information below.
General Inquiries
Editorial Team
Advertising and Partnerships
Job Opportunities
Address
DrinksWorld Limited · Sovereign Place, 117 Main St. Gibraltar GX 11 1AA
We look forward to hearing from you and serving you better. Cheers!
